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In this presentation, experienced FMPP grantee and reviewer Kelly Crane (Executive Director of Oregon Farmers Market Association) provides a step-by-step review of the FMPP evaluation criteria and scoring matrix, generally discussing each section and ending with Q&A.
Presentation slides (including speaker notes)
FMPP RFA (evaluation criteria detailed on pgs 27-29)
Considering applying for a food system grant? Confused about which one is the best fit or what you need to be successful? CSU’s food systems initiative can help! Please check out the resources CSU has available to help you communicate your business or organization’s vision to develop or grow enterprises, initiatives, market innovations and programs supporting the regional food system or healthy food access.
Quick Tips on some sections of the FMPP grant
Case study of the 2009 FMPP project of the Columbia Farmers Market in Missouri. Within just three months of implementing FMPP-supported radio advertising, the Columbia Farmers Market more than quadrupled the amount of SNAP benefits going directly to local farmers in and around Boone County in 2009.
Case study of the 2011 FMPP project of the George Washington Regional Commission that used a network of farmers markets to
expand EBT access and increase income for 65 farmers.
PCFMA was awarded a 2017 Farmers Market Promotion Program (FMPP) grant from the USDA for a project entitled “Multi-Channel and Multi-Generational Marketing Strategies to Engage Farmers’ Market Shoppers.” The goal of the project is to develop best practices for using email, social media and text messaging to inform and motivate farmers’ market shoppers. Ten months into the project, PCFMA has developed recommended best practices for engaging farmers’ market shopper via social media. These eight steps have allowed PCFMA to increase its reach on Facebook by 82% over the past four years.
Congratulations to FRESHFARM as a 2018 USDA FMPP grant recipient!
Recipient: FRESHFARM Markets, Inc., Washington, DC
Project Type: Capacity Building
Expanding Market Success for New and Emerging Mid-Atlantic Farmers Through Training and
For a good grower, establishing him or herself as a successful farmer at market requires both business acumen to promote him or herself physically at market, and virtually online. It also requires adept farming practices to grow a diverse, large supply to meet market demands. Through this FMPP project, FRESHFARM will run a 3-year cycle of developing annual cohorts of new and emerging farmers who receive training and education in business development and farming practices. After three years, FRESHFARM will have an established training process and greater revenue to reinvest into new and emerging farmers. For consumers, establishing a habit of shopping at farmers markets and increasing the amount they buy requires not only knowledge of available markets and products, but also a belief in the value of buying directly from a farmer at market. To build this knowledge and promote value, FRESHFARM will develop engaging messages and content regarding new and emerging farmers to disseminate broadly in the Washington, DC-area. A specific outreach focus will be to educate low income
residents about how to use nutrition benefits at market. The anticipated outcome of this
increased promotion and education will be more consumers familiar with new and emerging farmersand an increase in consumer purchases at Washington, DC-area farmers markets.
These videos are directly from the curriculum taught in the Agricultural Marketing Service Technical Assistance Project’s in-person workshop training on applying for Farmers Market Promotion Program (FMPP) and Local Food Promotion Program (LFPP) grants.
Logic Model Presentation (PDF)
Logic Model Template (.doc)
Carmen Humphrey, Branch Chief & FMPP Program Manager, USDA Agricultural Marketing Service
Stacy Miller, Executive Director, Farmers Market Coalition