2022 Metrics List for Farmers Markets

List of metrics that FMC has operationalized for use by farmers markets

GusNIP Year 2 Impact Report

The Gus Schumacher Nutrition Incentive Program (GusNIP) is designed to increase fruit and vegetable purchases and intake among consumers with a low-income, reduce food insecurity, decrease healthcare utilization and cost, and contribute to local economies. Year 2 program evaluation findings include positive economic and nutrition-related outcomes.

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2020 Farmers Market Summary

In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the era of COVID-19. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders.

This infographic-style report is modeled after the reporting design embedded in our Farmers Market Metrics software. Learn more about our Metrics program here.

The markets featured in this pilot include Metuchen Farmers Market in Metuchen, NJ, Columbia Farmers Market in Columbia, MO, and The Market at Pepper Place in Birmingham, AL. Please click on the images below to download**:

Countryside Food and Farms in Ohio developed a similar report which we feature here as well:

**Please credit the market(s) named and FMC for any images used.

Farmers Market Metrics Resources

Find relevant collection and reporting resources for FMC’s Farmers Market Metrics program

Oregon Farmers Market Association 2020 Census Results

Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting stats about sales, attendance, and vendor level trends. It also dives into subjects like how Oregon farmers markets responded to COVID-19, widespread wildfires, and calls for racial justice in their communities during 2020.

Click the image below to watch a recording of the webinar.

Access the full presenter slides here.

Brookside Farmers’ Market Annual Sustainability Report

Brookside Farmers’ Market maintains a unique organic and sustainable standards amongst all vendors. The annual Sustainability Report pulls together information from vendors’ applications and shares basic metrics from the market season.

Measuring Racial Equity in the Food System: Established and Suggested Metrics

From the Michigan State University Center for Regional Food Systems.

This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food system. The metrics are either currently in use or are recommended by food system practitioners and food movement organizations in the United States. They are described, cited, and organized by themes: food access, food and farm business, food chain labor, and food movement.

Includes a PDF Guide and link to a webinar introduction to the guide.

Market Match for Seniors

Incentives bring seniors to the market, increase SFMNP redemptions. The Crescent City Farmers Market, run by nonprofit organization Market Umbrella, in partnership with the Louisiana Department of Agriculture and Forestry (LDAF) and with the Archdiocese of New Orleans, implemented a successful educational program and incentive campaign (Market Match) to improve vulnerable seniors’ knowledge about fresh market produce, encourage them to broaden their food environment, and get them excited about healthful eating.

Documenting the Flowering of Public Markets | trans•act research

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public markets are indeed a source of widespread public good, little formal research has tested this hypothesis.