Category: Market Start-up and Development

Report: Toward Market Cities: Lessons on Supporting Public Market Systems from Pittsburgh, Seattle, and Toronto

Food Justice | Management and Operations | Market Start-up and Development | Public Policies

Public markets systems in North America are both agile and fragile. When the coronavirus pandemic caused widespread stay-at-home orders and business closures, many markets across the continent stayed open, continuing to safely provide fresh and healthy food to residents as supply chains were strained and serve as an economic lifeline to farmers and other producers. This contribution to the resilience of our communities often took place despite limited, uncoordinated support from all levels of government.

It was in this extreme context that the Market Cities Initiative at Project for Public Spaces undertook this research effort to kickstart citywide market strategies in three North American cities—Seattle, Washington, and Pittsburgh, Pennsylvania, in the United States, and Toronto, Ontario, Canada. With support from The Anne T. and Robert M. Bass Foundation, Project for Public Spaces provided each city with pro bono technical assistance and a small planning grant to audit each city’s existing market system, identify challenges and opportunities, and convene a broad group of stakeholders to advocate for new policy and governance structures.

This report includes background on the Market Cities Initiative and its research efforts to date, summaries of each local partner’s findings and recommendations, and broad takeaways for other cities looking to strengthen their market systems or leading their own Market City process.

 

 

Published November 10, 2020 PublicationState & Local Policy

Webinar: Raise Money and Build Community with Engaging Online Fundraising

FMC | Funding and Grants | Market Start-up and Development | Webinars

July 29. 2020

Presentation slides

Panelists:
Caroline Fiore, Farm Aid Development Manager
Nora Chovanec, Texas Farmers Market Deputy Director

In this webinar host by the Farmers Market Coalition, Caroline Fiore, Development Manager at Farm Aid, will guide market leaders on a variety of techniques and strategies for online fundraising, including hosting effective and engaging online events. Community members are looking for ways to support local food systems and the essential services of farmers markets. Implementing online fundraising events and campaigns can be a great way to fund additional costs of PPE, market staff, and strengthen the financial sustainability of your market.

Participants will learn how they can engage with donors in their community, increase funding for their markets, and make giving online fun for everyone!

We’ll also be joined by Nora Chovanec of Texas Farmers Market, who will share her experience running a successful online fundraising campaign to cover increasing costs during the pandemic.

Market operators will leave the workshop with an understanding of how to raise funds to support their markets via a variety of online methods–just in time for National Farmers Market Week! The presentation will wrap up with an open discussion and Q&A.

Watch the Recording

Published July 29, 2020 Download Resource Webinar

Creating a Farmers Market Living Lab: Lessons Learned in Growing a Farmers Market

Evaluation | Farm Business and Marketing | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs

This booklet is the result of asking the question, “What can we do to increase sales and attendance at our market?”, reports the results from using our market as a “living lab” to systematically test ideas to answer this question.

Published April 09, 2018 Publisher Website Download Resource Publication

USDA Architectural Service Technical Assistance Request Form

Market Start-up and Development

A form to request services from USDA AMS’ Wholesale Market Design Architectural Services consisting of initial design and plan evaluation for the construction or remodeling of wholesale markets, farmers markets, public markets and food hubs.

Published April 04, 2018 Publisher Website Application Form

Virginia Farmers Market Association Resources

Market Start-up and Development

VAFMA has compiled and categorized highly useful resources for market managers and staff to aid in regulating and running market. Via on their website resources page, information, guides, tips, posts, and presentations are broken down into:

  1. Building Market Success
  2. Market Manager Development
  3. Food Access Impact
  4. Food Safety
  5. Outreach & Social Media
  6. Market Programs

 

Published March 29, 2018

UNL Food Vendors/Farmers Markets Food Safety Guidelines

Food Safety and Handling | Market Start-up and Development

The University of Nebraska-Lincoln’s Institute of Agriculture and Natural Resources has made available food safety resources for temporary food service vendors.

Links include the Nebraska Dept. of Agriculture’s Guidelines for Farmers Markets, a UNL Food Processing Center report on Farmers Market Food Safety, and the NebGuide G1706 Food Safety for Farmers Markets.

Access these helpful resources on this UNL Food webpage.

Published January 26, 2018

Growers Guide for Nebraska Farmers Markets and Other Marketing Opportunities

Food Safety and Handling | Market Start-up and Development

This Growers Guide PDF-formatted manual was funded by the Nebraska Department of Agriculture, developed by Buy Fresh Buy Local Nebraska in partnership with the Center for Rural Affairs. It contains a history/background of Nebraska farmers markets, along with farmers market rules, regulations, direct-to-consumer information, suggestions for displays, signage, pricing, proper methods of sale, permits, hygiene, and other resources.

Published January 26, 2018

North Dakota Farmers Market and Growers Association Resources

Farm Business and Marketing | Food Safety and Handling | Market Start-up and Development

The NDFMGA has compiled extensive lists of resources for farmers markets, producers/growers, community, and other useful links.

Farmers Market Resources include:

  • Marketing Toolkit for Farmers Markets and Vendors

  • 2010 Market Exploration Grant Final Results

  • Best Practices for Food Sampling at Farmers Markets

  • Color Combinations for Signs and Banners

  • Guide to Food Handling

  • Guide to Starting your own farmers market

  • Ideas for cooing demonstrations at the farmers market

  • Letter visibility chart for signs and banners

  • ND Farm to Market Guide

  • ND market pricing study 2011

  • Organic Labeling at Farmers Markets

  • Starting a new farmers market management guide

  • ND State Health Department ruling on selling home preserved items.

Check out these resources and more! 

Published January 26, 2018

Moscow Farmers Market Strategic Plan

Market Start-up and Development

The Moscow Farmers Market Commission conducted a strategic planning process that began in October of 2016. Strategic planning work included coming to agreement in regards to maintaining the current mission and vision statements, as well as, identifying the concerns and issues the Commission feels the Market faces now and into the future, establishing five major challenge areas. Also, a detailed Operational Overview was completed. Supporting objectives, goals, actions/strategies and accompanying annual deliverables were then developed for each of the identified major challenge areas. The Moscow Farmers Market Strategic Plan was adopted by the Moscow Farmers Market Commission on February 8, 2017.

Published January 10, 2018 Publisher Website Download Resource Strategic Plan

Moscow Farmers Market Operational Overview

Market Start-up and Development

The strategic planning process conducted by the Moscow Farmers Market Commission, which began in October 2016, included the development of a detailed Operational Overview. The Moscow Farmers Market Strategic Plan was adopted by the Moscow Farmers Market Commission on February 8, 2017.

Published January 10, 2018 Publisher Website Download Resource Strategic Plan