Using Short Clip Videos to Connect with Customers

Connecting with your customers is an essential part of selling at farmers markets. Social media – especially short-form videos — can help you do that. In this webinar, VAFMA and VSU host Shannon Loy of The Social Ginger to share the ins and outs of using videos to connect with customers.

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How Social Media Can Help Promote Your Farmers Market 101

A basic overview on social media as a promotional tool for farmers markets. For farmers market organizers new to social media, needing a refresher course, or looking for promotional support.

Download a Free Press Release Template

Fill out this short form to receive a FREE Press Release template from Taste the Local Difference. The template will provide you with form, structure and content ideas to customize your own press release. Remember, these are great tools for traditional press, but can also be used more broadly with third-party organizations that have an audience you want to reach to share your message.

Download a Free Content Calendar

Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient. Edit the Content Themes or Channels available in the Dropdowns tab of the workbook.

Press Release for Farmers Market Week

This sample press release from Maricopa County in Arizona shows how a farmers market or market network can use data and evaluation to create media support and outreach opportunities. In this case, Maricopa county creates an event with a partner to showcase the work of refugee farmers while celebrating an exponential increase in the use of SNAP at their farmers markets.

Seven Social Media Tips for Farms and Markets

This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site.

Project for Public Spaces Case for Healthy Places Report

This report from Project for Public Spaces highlights positive impacts of public spaces, and includes case studies around the US (including some farmers markets). It may be helpful in thinking about marketing messages and how to make the case for your farmers market.

Confidentiality Agreement

In BUNDLE: Press and Media Forms & Templates

“I Speak ____” Vendor Nametags

These Vendor Nametags that say “I speak” with space to fill in the languages spoken come from the BC Farmers’ Market.

Communications Planning Made Easy with Values-Based Marketing

This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.