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Category: Promotion, Outreach, and Special Events
Metrics Presentation Materials
Hood River Farmers Market’s 2018 Poster was the winning entry for the Metrics category.
2018 Annual Report Infographic Summary
Rack card created by Farmers Market Coalition in collaboration with Virginia Community Food Connections that explains generally what a farmers market is to help make customers who are less familiar with the culture feel comfortable going to shop at one for the first time.
An annual guide released by the Louisville Farmers Market Association
2017 data and outcomes from the Farmers Markets of Minneapolis Collaborative.
Now That’s the Power of Produce: Using Children’s Programming at Farmers Markets to Increase Exposure to Healthy Foods
Through a three-year Jefferson Public Citizens project, a team of undergraduate and graduate
students created a multi-phase project around the Charlottesville City Market. In 2012,
the team created the Power of Produce (POP) Club based off a program in Oregon City. The
project’s main goals were to initiate action-oriented research, to provide better access to
healthy foods, and to expose children to fruits and vegetables in a variety of ways. Based on
local success, the POP Club now seeks to create a national movement dedicated to empowering
children to make healthy food choices through programming at farmers markets. The POP Club
provides farmers and markets with the opportunity to build a lasting and unique relationship
with future generations of local food supporters.
Offering a tour of your market helps new shoppers feel comfortable and welcome. In helping people to become familiar with the market, they are far more likely to become regular shoppers. The Appalachian Sustainable Agriculture Project put together a guide on offering market tours, downloadable at the link below
This booklet is the result of asking the question, “What can we do to increase sales and attendance at our market?”, reports the results from using our market as a “living lab” to systematically test ideas to answer this question.