Category: Promotion, Outreach, and Special Events

Metrics Presentation

Promotion, Outreach, and Special Events

Metrics Presentation Materials

Published July 12, 2019 Download Resource Presentation

2018 Metrics Poster Contest Winner, Hood River Farmers Market

Evaluation | Promotion, Outreach, and Special Events

Hood River Farmers Market’s 2018 Poster was the winning entry for the Metrics category.

Published June 03, 2019 Publisher Website Download Resource Impact Report or Graphic

Agricultural Institute of Marin 2018 Report Infographic

Impact Reports | Promotion, Outreach, and Special Events

2018 Annual Report Infographic Summary

Published March 06, 2019 Publisher Website Download Resource Impact Report or Graphic

“What is a Farmers Market?” Rack Card

Promotion, Outreach, and Special Events

Rack card created by Farmers Market Coalition in collaboration with Virginia Community Food Connections that explains generally what a farmers market is to help make customers who are less familiar with the culture feel comfortable going to shop at one for the first time.

Published January 25, 2019 Publisher Website Download Resource Promotional Material

2018 FMC Annual Report

Promotion, Outreach, and Special Events

Published January 13, 2019 Publisher Website Download Resource Promotional Material

Louisville Farmers Market Association 2018 Local Food Guide

Promotion, Outreach, and Special Events

An annual guide released by the Louisville Farmers Market Association

Published January 04, 2019 Publisher Website Download Resource Promotional Material

Farmers Markets of Minneapolis Collaborative 2017 Report

Promotion, Outreach, and Special Events

2017 data and outcomes from the Farmers Markets of Minneapolis Collaborative.

Published January 04, 2019 Download Resource Promotional Material

Now That’s the Power of Produce: Using Children’s Programming at Farmers Markets to Increase Exposure to Healthy Foods

Promotion, Outreach, and Special Events

Through a three-year Jefferson Public Citizens project, a team of undergraduate and graduate
students created a multi-phase project around the Charlottesville City Market. In 2012,
the team created the Power of Produce (POP) Club based off a program in Oregon City. The
project’s main goals were to initiate action-oriented research, to provide better access to
healthy foods, and to expose children to fruits and vegetables in a variety of ways. Based on
local success, the POP Club now seeks to create a national movement dedicated to empowering
children to make healthy food choices through programming at farmers markets. The POP Club
provides farmers and markets with the opportunity to build a lasting and unique relationship
with future generations of local food supporters.

Published June 22, 2018 Download Resource Research Reports

ASAPs Farmers Market Tour Guide

Promotion, Outreach, and Special Events

Offering a tour of your market helps new shoppers feel comfortable and welcome. In helping people to become familiar with the market, they are far more likely to become regular shoppers. The Appalachian Sustainable Agriculture Project put together a guide on offering market tours, downloadable at the link below

Click Here

Published April 17, 2018

Creating a Farmers Market Living Lab: Lessons Learned in Growing a Farmers Market

Evaluation | Farm Business and Marketing | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs

This booklet is the result of asking the question, “What can we do to increase sales and attendance at our market?”, reports the results from using our market as a “living lab” to systematically test ideas to answer this question.

Published April 09, 2018 Publisher Website Download Resource Publication