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Category: Promotion, Outreach, and Special Events
Fill out this short form to receive a FREE Press Release template from Taste the Local Difference. The template will provide you with form, structure and content ideas to customize your own press release. Remember, these are great tools for traditional press, but can also be used more broadly with third-party organizations that have an audience you want to reach to share your message.
Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient. Edit the Content Themes or Channels available in the Dropdowns tab of the workbook.
This sample press release from Maricopa County in Arizona shows how a farmers market or market network can use data and evaluation to create media support and outreach opportunities. In this case, Maricopa county creates an event with a partner to showcase the work of refugee farmers while celebrating an exponential increase in the use of SNAP at their farmers markets.
This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site.
This report from Project for Public Spaces highlights positive impacts of public spaces, and includes case studies around the US (including some farmers markets). It may be helpful in thinking about marketing messages and how to make the case for your farmers market.
In BUNDLE: Press and Media Forms & Templates
These Vendor Nametags that say “I speak” with space to fill in the languages spoken come from the BC Farmers’ Market.
This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.
It’s a perfect day — the sun is shining, your market is full of happy customers, and the produce is looking extra vibrant. You take out your phone to capture the moment and when you look at your screen — the image doesn’t do your market justice. Does this sound familiar? You’re not alone!
Good photos are the foundation of a dynamic and vibrant farmers market social media. Even the liveliest market can look stagnant if the photos don’t capture the energy of the market. On the other hand, a bright and animated photo can capture the spirit of the farmers market and be your best tool for marketing and promotion.
Join fellow farmers market operators from across the country as they share their experience taking and sourcing photos from their community and using photos as part of a strategic social media presence. They’ll offer their expertise and show you how they source their photos, how they fit taking photos into their limited staff time, and what goes behind using photos to tell their market story and make their social media look like #goals.
On overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned.