Category: Promotion, Outreach, and Special Events

Now That’s the Power of Produce: Using Children’s Programming at Farmers Markets to Increase Exposure to Healthy Foods

Promotion, Outreach, and Special Events

Through a three-year Jefferson Public Citizens project, a team of undergraduate and graduate
students created a multi-phase project around the Charlottesville City Market. In 2012,
the team created the Power of Produce (POP) Club based off a program in Oregon City. The
project’s main goals were to initiate action-oriented research, to provide better access to
healthy foods, and to expose children to fruits and vegetables in a variety of ways. Based on
local success, the POP Club now seeks to create a national movement dedicated to empowering
children to make healthy food choices through programming at farmers markets. The POP Club
provides farmers and markets with the opportunity to build a lasting and unique relationship
with future generations of local food supporters.

Published June 22, 2018 Download Resource Research Reports

ASAPs Farmers Market Tour Guide

Promotion, Outreach, and Special Events

Offering a tour of your market helps new shoppers feel comfortable and welcome. In helping people to become familiar with the market, they are far more likely to become regular shoppers. The Appalachian Sustainable Agriculture Project put together a guide on offering market tours, downloadable at the link below

Click Here

Published April 17, 2018

Creating a Farmers Market Living Lab: Lessons Learned in Growing a Farmers Market

Farm Business and Marketing | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs | Surveys, Evaluation

This booklet is the result of asking the question, “What can we do to increase sales and attendance at our market?”, reports the results from using our market as a “living lab” to systematically test ideas to answer this question.

Published April 09, 2018 Publisher Website Download Resource Publication

The Care and Feeding of the News Media

Promotion, Outreach, and Special Events

Newspapers and broadcast media have a voracious appetite. They’re always hungry for content. But you can help because you have what they need and want. You have stories, and stories are their stock in trade.

Published March 27, 2018 Publisher Website Newsletter, Article/Story

Farmers Market and Faith Community Partnerships: A Guide for Market Managers

Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs

The Farmers Market and Faith Community Partnership Guide is a first edition publication from Rural Advancement Foundation International. The Guide lays out how farmers market managers can identify, reach out to, and build partnerships with local faith communities that will strengthen the market’s outreach, awareness, and accessibility. The Guide includes case studies from farmers markets with existing faith community partnerships as well as resources and templates farmers market managers can use. As this is the first edition, we recognize we didn’t capture everything. If you have comments about how to improve this resource, please contact RAFI.

Published January 30, 2018 Publisher Website Download Resource Publication

New Jersey Produce Availability Chart

Farm Business and Marketing | Promotion, Outreach, and Special Events

New Jersey Produce Availability Chart

Published July 12, 2017 Publisher Website Download Resource Promotional Material

Alabama Produce Availability Chart

Farm Business and Marketing | Promotion, Outreach, and Special Events

Alabama Produce Availability Chart

Published July 12, 2017 Publisher Website Download Resource Promotional Material

2017 New Hampshire Farmers Market Directory

Promotion, Outreach, and Special Events

Looking for a market in New Hampshire? This guide, created by the New Hampshire Department of Agriculture, Markets, and Food includes market locations, times, product mix, and contacts. The guide also denotes markets that participate in the Granite State Market Match program of the Nutrition Incentives Network. Customers using SNAP benefits will have their expenses matched dollar for dollar at these markets. A $10 match cap/market may exist (spend up to $10 using SNAP and get up to $10 match for a total of $20).

Published July 11, 2017 Download Resource Other

Get Ready for National Farmers Market Week: An Overview of FMC’s Resources to Help You Prepare

Promotion, Outreach, and Special Events
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National Farmers Market Week (NFMW) is a yearly celebration sponsored by the United States Department of Agriculture (USDA) that highlights the important role farmers markets play in the nation’s food system. NFMW allows farmers markets to take center stage on a national level, and is an opportunity for all markets to showcase the meaningful impacts they make in their communities. In this webinar, we cover FMC’s various resources, tools, templates and materials that can help you plan your market’s celebration, as well as tips on how to use them!

Resources mentioned in the webinar:

National Farmers Market Week Resources
National Farmers Market Week Advocacy Toolkit

Published June 21, 2017 Promotional MaterialState & Local PolicyWebinar

Farmers Market Promotion Program Report 2012

Funding and Grants | Promotion, Outreach, and Special Events

In the fall of 2012, the Farmers Market Coalition partnered with Market Umbrella to embark on a research project to understand the activities and impacts of the USDA Farmers Market Promotion Program (FMPP), surveying and conducting selected interviews with FMPP grantees awarded grants between 2006 and 2011. Findings reveal that FMPP has supported a wide variety of project types, yielding a diverse set of impacts in hundreds of communities, serving and even helping build the capacity of statewide organizations. Download the full report, read the Green Paper, browse four case studies, or view a slideshow highlighting main findings.

Published June 20, 2017 Research Reports