Category: Partner Organizations

Match the Market: Adapting Nutrition Incentives to Various Food Outlets

FMC | Management and Operations | Partner Organizations | SNAP/EBT and Nutrition Programs | Webinars

Meet the Presenters

Farmers Market Coalition and National Grocers Association TA Center in partnership with the Nutrition Incentive Hub have teamed up to present Match the Market: Adapting Nutrition Incentives to Various Food Outlets.

Nutrition incentive programs, which offer a “buy one get one” model to encourage customers to purchase more fruits and vegetables, have grown in popularity over the years. Although they originated in farmers markets, today nutrition incentives have expanded to reach several food outlets, including farm stands, CSAs, co-ops, and grocery stores. Throughout this expansion, administrators have discovered that there is no “one size fits all” approach.

This webinar will discuss how nutrition incentive practitioners can adapt and shift their programs to meet the unique needs of different types of food outlets. Statewide and regional organizations that expanded their nutrition incentive program from farm direct outlets to brick and mortar outlets (or vice versa) will discuss their rationale for this shift and how they adapted their program accordingly.  They will share the lessons they learned along the way, including tips on marketing, capacity support, and outlet funding requirements.

Attendees will learn:

  • Important considerations when shifting an existing nutrition incentive model to a new type of food outlet
  • The challenges faced when making the expansion between farm direct and brick and mortar outlets
  • The benefits of running incentive programs in both farm direct and brick and mortar outlets

Whether your organization is already preparing to implement a nutrition incentive program in a new type of outlet, or you’re simply interested in learning about the difference between how incentive programs work at farm direct and brick and mortar sites, this webinar will offer you insight into how you can successfully match the market.

Click the image below for the recording of the webinar

Access presentation slides here
Webinar Q and A

Published November 02, 2020

Maine Federation of Farmers’ Markets: Webinar on Vendor Practices during Covid-19

COVID-19 | Emergency Response | Market Guidelines/Toolkits | Partner Organizations | Webinars

Farmers’ Markets have dramatically changed their layout and rules to fall in line with the Governor’s emergency declarations and the Maine Department of Agriculture’s guidance for farmers’ markets. This webinar is an orientation for Maine farmers’ market vendors to learn what best practices they must be following. Topics covered include: Pre-ordering, booth setup, payment processing, product handling, and how best practices pertain to every aspect of your booth’s operations.

 

 

Published June 08, 2020 Publisher Website Download Resource

Webinar: Pickup and Order Options at Farmers Market: Create Resilience, Not Legal Vulnerability

COVID-19 | Partner Organizations | Webinars

Logos Farm Commons, FLIP, CAFS, Farmers Market Coalition

WEBINAR: As Farmers Markets add curbside pickup, take advance orders, and offer bundled market purchases, customers are getting fresh, local foods in the midst of a pandemic. But, these innovations can also bring legal risk as well. With some advance planning, market managers can address these risks and create a program with strength beyond COVID-19. We’ll cover issues including increased liability risk, shifting insurance needs, potential licensing obligations, and concerns under site agreements. Your webinar presenters have expertise in farmers markets, legal obligations, and insurance. Join us to learn where legal risk lies and what to do to resolve it.

Presenters: 

Read more about the importance of farmers market insurance and mitigating risk during COVID in our interview with Chris Van Leeuwen here. 

 

Published June 04, 2020 Download Resource Webinar

ILFMA: 10 Tips for Marketing Your Farmers Market During COVID-19

COVID-19 | Emergency Response | Market Guidelines/Toolkits | Partner Organizations | Webinars

WEBINAR: Market managers are presented with the difficult task of marketing their market’s upcoming opening while also making sure they’re communicating to vendors, staff volunteers, and shoppers a myriad of new rules for operating a market during COVID-19. So, how do market managers make it all happen…and still sound hopeful and excited for the upcoming season? In this webinar, ILFMA will cover 10 tips for marketing your farmers market that you can incorporate into your PR and communications efforts right now.

 

Published May 12, 2020 Publisher Website Download Resource Webinar

CA Alliance of Farmers’ Markets: Practices at Market in Response to COVID-19

COVID-19 | Emergency Response | Market Guidelines/Toolkits | Partner Organizations | Webinars

WEBINAR: The California Alliance of FarmersMarkets hosted a COVID19 Response/Best Practices webinar. We had a panel of speakers that represented farmersmarkets across California.

Our Call to Action: Market operators and managers everywhere, we invite you to join forces as we ~UNITE~ and ~RISE~ to the occasion of keeping our markets OPEN and SAFE.

Go here to find up-to-date COVID19 farmersmarket resources/best practices.

Published May 12, 2020 Publisher Website Download Resource Webinar