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Presenter: Alysa Moore: Wholesome Wave Georgia
Do you want to use data to impress funders and show the impact of your region’s nutrition incentive program? Maybe you love the IDEA of data but don’t have an excess amount of time, effort, and money to pour into new data management systems.
Collecting, storing, and analyzing quality data for nutrition incentive programs is a daunting initiative for many organizations, especially organizations that lack the time, money, and people power to do it well. Data doesn’t have to be intimidating!
In this webinar, attendees will learn how one small nonprofit approaches data management using low-cost technology that simplifies collection and analysis of nutrition incentive program data.
Wholesome Wave Georgia (WWG) is a small nonprofit that has been administering nutrition incentive programs in Georgia since 2009. In this webinar, WWG’s Program Manager, Alysa Moore will share how they’ve transitioned nutrition incentive data collection from cumbersome spreadsheets to an online, user-friendly database. Their use of new, low-cost software and tools has simplified program management and reporting for their small staff and the farmers markets, farms, and grocery outlets they work with. Learn how your organization can do the same.
Attendees will learn why there is a need to move beyond spreadsheets, what tools and databases may be useful to program administrators and questions to ask when looking at data management solutions. Alysa will also walk through examples of how WWG uses Salesforce to manage data for several of their programs.
Click the image below for recording of the webinar.
Presentations and Q&A can be found here:
The need for an updated framework for all types of farmers markets and the varied levels of capacity to share the impacts of their work led to the develop- ment of the Farmers Market Metrics (Metrics) program at the Farmers Market Coalition (FMC), a nonprofit working to strengthen farmers markets across the country. This essay provides a timeline of the steps and partnerships that led to the creation of this program, including the exploration of existing data collection systems suitable for grassroots markets, observations from markets engaged in evaluation, feedback by pilot users of the Metrics system, and best practices and recom-
a * Corresponding author: Darlene Wolnik, Senior Advisor, Farmers Market Coalition; P.O. Box 499; Kimberton, PA 19442 USA; +1-888-FMC-8177 x708; email@example.com
b Jennifer Cheek, Executive Director, Farmers Market Coalition; firstname.lastname@example.org
c Marian Weaver, Metrics Program Manager, Farmers Market Coalition; +1-888-FMC-8177; email@example.com
mendations uncovered during the development of Metrics.
Incentives bring seniors to the market, increase SFMNP redemptions. The Crescent City Farmers Market, run by nonprofit organization Market Umbrella, in partnership with the Louisiana Department of Agriculture and Forestry (LDAF) and with the Archdiocese of New Orleans, implemented a successful educational program and incentive campaign (Market Match) to improve vulnerable seniors’ knowledge about fresh market produce, encourage them to broaden their food environment, and get them excited about healthful eating.
Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public markets are indeed a source of widespread public good, little formal research has tested this hypothesis.
Hood River Farmers Market’s 2018 Poster was the winning entry for the Metrics category.
2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik
One page summary of analysis of year one of the FINI program
Public Market Researcher and Trainer Darlene Wolnik uses these Market Umbrella descriptions in her work with markets. Here are her current descriptions, which continue to evolve and expand.
West Virginia 2018 Market Data
This report summarizes the results of two surveys conducted in early 2018 that collected information on the 2017 summer market season.