Category: Evaluation

Collecting Characteristics of Farmers Markets

Evaluation

Public Market Researcher and Trainer Darlene Wolnik uses these Market Umbrella descriptions in her work with markets. Here are her current descriptions, which continue to evolve and expand.

Published April 10, 2019 Publisher Website Download Resource Publication

WV Market Census 2018

Impact Reports

West Virginia 2018 Market Data

Published April 10, 2019 Download Resource Impact Report or Graphic

2017 VERMONT FARMERS MARKET REPORT

Impact Reports | Management and Operations | State Association Development

This report summarizes the results of two surveys conducted in early 2018 that collected information on the 2017 summer market season.

Published March 15, 2019 Publisher Website Download Resource Publication

Mystery Shop

Customer base

Marketshare guide to conducting a mystery shop

Published March 10, 2019 Download Resource Topical guides

Agricultural Institute of Marin 2018 Report Infographic

Impact Reports | Promotion, Outreach, and Special Events

2018 Annual Report Infographic Summary

Published March 06, 2019 Publisher Website Download Resource Impact Report or Graphic

Data at Work: Fostering Strategic Partnerships at the Market, Program, and State Level

Impact Reports

FMC plenary at 2018 Direct Ag Marketing Summit on Impact Reports

Published January 31, 2019 Download Resource Impact Report or Graphic

FMC 2018 Survey: State of the Market Organization

Evaluation

Survey Questions for FMC’s 11/2018 Mkt Organization Survey

Published November 03, 2018 Download Resource Publication

Farmers Market Consumers in New Hampshire

Customer base | Evaluation

In February–April 2017, The New Hampshire
Department of Agriculture, Markets, & Food, University
of New Hampshire (UNH) Department of Natural
Resources & the Environment, UNH Cooperative
Extension, and the New Hampshire Farmers Market
Association conducted two surveys to obtain
information on people’s shopping experiences at, and
opinions and attitudes related to summer and winter
farmers markets in New Hampshire.

Published June 22, 2018 Publisher Website Download Resource Research Reports

Howe Meadow Vendor News Email

Evaluation

Countryside Conservancy at Howe Meadow collects and shares sales data with its vendors weekly.

Published May 28, 2018 Publisher Website Download Resource Topical guides

Creating a Farmers Market Living Lab: Lessons Learned in Growing a Farmers Market

Evaluation | Farm Business and Marketing | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs

This booklet is the result of asking the question, “What can we do to increase sales and attendance at our market?”, reports the results from using our market as a “living lab” to systematically test ideas to answer this question.

Published April 09, 2018 Publisher Website Download Resource Publication