Category: Evaluation

Design for Outdoor Markets in U.S.

Customer base | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs

Presentation for PA Farm Markets Lunch and Learn series given by Dar Wolnik

Published November 21, 2023 Publisher Website Download Resource Presentation

Measuring Michigan Farmers Markets Data Collection Toolkit


Since 2015, MIFMA has been working with Market Managers to foster a culture of data collection and to capture and evaluate their economic contributions and market impacts at a statewide level. MIFMA created the following Data Collection Toolkit for Market Managers who want to collect, analyze, and share data to advance their market’s mission.

Published June 15, 2023 Publisher Website Publication

Data Collection Resources for Farmers Markets 2023


FMC’s quick guide to the most used resources for evaluation for markets in 2023

Published May 16, 2023 Download Resource Topical guides

Metrics Audience Exercise


This exercise walks farmers market operators through the process of mapping where different audiences for their data fall on a “stakeholder spectrum” to assist in determining which audiences to prioritize in their measurement and evaluation work.


Published April 05, 2023 Publisher Website Other

Creating a Culture of Data Collection and Use for Ohio Farmers Markets

FMC Evaluation Resources

2022 Presentation at OEFFA Conference: The Ohio State University, Ohio Farmers Market Network, Farmers Market Coalition

Published March 07, 2023 Download Resource Presentation

2022 Metrics List for Farmers Markets

Customer base | Evaluation | FMC Evaluation Resources | Impact Reports

List of metrics that FMC has operationalized for use by farmers markets

Published February 23, 2023 Publisher Website Download Resource Impact Report or Graphic

GusNIP Year 2 Impact Report

Evaluation | Impact Reports

The Gus Schumacher Nutrition Incentive Program (GusNIP) is designed to increase fruit and vegetable purchases and intake among consumers with a low-income, reduce food insecurity, decrease healthcare utilization and cost, and contribute to local economies. Year 2 program evaluation findings include positive economic and nutrition-related outcomes.

Published January 19, 2022 Publisher Website

Farmers Market Evaluation Plan


From Growing Hope, this Ypsilanti Farmers Market evaluation plan is an example of how to lay out all of the data collection and evaluation tools that you will use during a market season.

Published October 01, 2021 Template


Customer base | FMPP/LFPP | Impact Reports | SNAP/EBT and Nutrition Programs
Published July 27, 2021 Download Resource Topical guides

General Tips on FMLFPP Grant Writing

FMC Evaluation Resources | FMPP/LFPP

Quick Tips on some sections of the FMPP grant

Published May 17, 2021 Download Resource Topical guides