Category: Evaluation

Market Match for Seniors

Impact Reports

Incentives bring seniors to the market, increase SFMNP redemptions. The Crescent City Farmers Market, run by nonprofit organization Market Umbrella, in partnership with the Louisiana Department of Agriculture and Forestry (LDAF) and with the Archdiocese of New Orleans, implemented a successful educational program and incentive campaign (Market Match) to improve vulnerable seniors’ knowledge about fresh market produce, encourage them to broaden their food environment, and get them excited about healthful eating.

Published March 06, 2020 Download Resource Publication

Documenting the Flowering of Public Markets | trans•act research

Impact Reports

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public markets are indeed a source of widespread public good, little formal research has tested this hypothesis.

Published March 06, 2020 Download Resource Publication

2018 Metrics Poster Contest Winner, Hood River Farmers Market

Evaluation | Promotion, Outreach, and Special Events

Hood River Farmers Market’s 2018 Poster was the winning entry for the Metrics category.

Published June 03, 2019 Publisher Website Download Resource Impact Report or Graphic

Indicators for FMLFPP Market Projects

Customer base | Funding and Grants | Impact Reports | Pricing

2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik

Published May 29, 2019 Publisher Website Download Resource Topical guides

Year One of FINI Summary

Evaluation

One page summary of analysis of year one of the FINI program

Published May 04, 2019 Publisher Website Download Resource Research Reports

Collecting Characteristics of Farmers Markets

Evaluation

Public Market Researcher and Trainer Darlene Wolnik uses these Market Umbrella descriptions in her work with markets. Here are her current descriptions, which continue to evolve and expand.

Published April 10, 2019 Publisher Website Download Resource Publication

WV Market Census 2018

Impact Reports

West Virginia 2018 Market Data

Published April 10, 2019 Download Resource Impact Report or Graphic

2017 VERMONT FARMERS MARKET REPORT

Impact Reports | Management and Operations | State Association Development

This report summarizes the results of two surveys conducted in early 2018 that collected information on the 2017 summer market season.

Published March 15, 2019 Publisher Website Download Resource Publication

Mystery Shop

Customer base

Marketshare guide to conducting a mystery shop

Published March 10, 2019 Download Resource Topical guides

Agricultural Institute of Marin 2018 Report Infographic

Impact Reports | Promotion, Outreach, and Special Events

2018 Annual Report Infographic Summary

Published March 06, 2019 Publisher Website Download Resource Impact Report or Graphic