RESOURCE LIBRARY
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Category: Emergency Response
Guide for Startup Businesses
Advocacy Toolkit Walkthrough Webinar
National Farmers Market Week is coming up and it is a fantastic opportunity for farmers markets to engage with elected officials and other policymakers in their local communities!
To make sure you have all the information you need to work with the materials, FMC’s Executive Director, Ben Feldman, walks us through our Advocacy Toolkit in this webinar recording. Farmers markets and other food organizations can serve as powerful agents of change in their communities and making your needs known through engagement with policymakers is essential.
Token Guidelines
This simple, at-a-glance chart from Growing Hope’s Ypsilanti Farmers Markets shows vendors what products can be bought with what tokens, coupons, or other currencies. Each vendor has a laminated copy for quick reference to have at their booth.
Example COVID19 Market Signage
The Michigan Farmers Market Association has shared a set of simple, graphic posters in English, Spanish, and Arabic that show COVID-19 Safety guidelines. They are based on CDC guidelines could be used at other markets, though there may be additional local guidelines in your area, so consult your state and local authorities to verify that.
2020 Farmers Market Summary
In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the era of COVID-19. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders.
This infographic-style report is modeled after the reporting design embedded in our Farmers Market Metrics software. Learn more about our Metrics program here.
The markets featured in this pilot include Metuchen Farmers Market in Metuchen, NJ, Columbia Farmers Market in Columbia, MO, and The Market at Pepper Place in Birmingham, AL. Please click on the images below to download**:
Countryside Food and Farms in Ohio developed a similar report which we feature here as well:
**Please credit the market(s) named and FMC for any images used.
Top Ten Pandemic Silver Linings For Farmers’ Markets
List of ten positive outcomes within farmers market operations in the COVID era created by Napa Farmers Market.
Fundraising for Farmers Markets During Covid-19
On overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned.
Oregon Farmers Market Association 2020 Census Results
Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting stats about sales, attendance, and vendor level trends. It also dives into subjects like how Oregon farmers markets responded to COVID-19, widespread wildfires, and calls for racial justice in their communities during 2020.
Click the image below to watch a recording of the webinar.
FMC Survey Questions – COVID-19 impacts Summer 2020
Questions used in summer 2020 survey
Iteration, innovation, and collaboration: Supporting farmers markets’ response to COVID-19
Commentary on COVID-19 and the Food System authored by the Farmers Market Coalition for the Journal of Agriculture, Food Systems, and Community Development
